Partnership Guidelines
Supporting partners contribute to the future of the field by supporting the continued growth of The Beryl Institute as the global community of practice committed to elevating the human experience in healthcare. The Institute invites support from supporting partners looking to increase awareness of products, services and resources focused on ensuring the best possible experience for patients, family members and care partners, the healthcare workforce and the communities healthcare organizations serve.
Supporting partner investments do not influence or dictate the purpose of or messaging from the Institute. Rather they reflect a broader commitment to support the patient experience movement and the Institute’s effort to elevate the human experience. Given the limited partnership opportunities and the Institute’s commitment to engage a diverse group of industry voices, we reserve the right to limit participation within industry categories.*
Before being invited to engage as a supporting partner, interested organizations will be vetted by members of The Beryl Institute team to ensure their commitment to the experience movement and their alignment with the core values of the Institute and our community:
COLLABORATION – Understand that overall success is driven by a willingness to partner with others in the sharing of ideas, information and action that ensures better outcomes for all involved.
ACCESSIBILITY – Contribute to accessibility of resources by enabling the Institute to maintain affordable member pricing and continuously expand offerings, thus helping the Institute to grow and sustain the market most relevant to our partners
INNOVATION – Support the patient experience movement by offering suggestions on new
opportunities and topics of interest ensuring the Institute maintains a leading-edge perspective on the patient experience.
CONNECTION – Focus on reaching the overall patient experience community with a favorable image among the industry.
THOUGHT LEADERSHIP – Ensure partner content provides thought leadership around patient
experience topics and should not attempt to promote specific products or services.
INCLUSIVITY – Engage a broad range of voices and views by putting patients, families and care partners first and recognizing the value of the entire healthcare team.
COMMUNICATION – Protect the privacy of Institute members and guests who participate in any
supporting partner program and adhere to the branding1 and distribution2 guidelines.
1 BRANDING GUIDELINES
When referring to The Beryl Institute in press/communications, supporting partners agree:
The full name should always be used in first references. Additional references can be ‘the Institute.’ In no communications should The Beryl Institute be referred to as ‘Beryl’ or ‘The Beryl’ or ‘TBI’.
When describing The Beryl Institute: The Beryl Institute is the global community of practice committed to transforming the human experience in healthcare.
2 DISTRIBUTION GUIDELINES
When sending pre or post-event one-time mail and email deployments to the Institute community, supporting partners agree to the following:
Any production and/or postage charges will be covered by your organization.
Although we are confident that the list is accurate, we cannot guarantee complete accuracy as in most cases the information was provided directly by participants during the registration process.
The email list only includes attendees who opted-in for email communication from supporting partners during registration.
* The Institute will accept no more than 10% of its total sponsorship funding from organizations in the pharmaceutical or clinical trial and research industries.